The define stage ensures you fully understand the goal of your design project. In the define stage, we piece these components back together, synthesising our findings to create a detailed overall picture. In the empathize phase, we use analysis to break down everything we observe and discover about our users into smaller, more manageable components-dividing their actions and behaviour into “what”, “why” and “how” categories, for example. The relationship between the empathize and define stages can best be described in terms of analysis and synthesis. Once you have a good idea of who your users are and, most importantly, their wants, needs, and pain-points, you’re ready to turn this empathy into an actionable problem statement. The define stage is preceded by the empathize phase, where you’ll have learned as much about your users as possible, conducting interviews and using a variety of immersion and observation techniques. What is the define stage and why is it necessary?Īs the second step in the Design Thinking process, the define stage is dedicated to defining the problem: what user problem will you be trying to solve? In other words, what is your design challenge?
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